Strengthen your coaching conversations by revealing your coachees realised strengths and unrealised strengths, learned behaviours and weaknesses in a Profile unique to them. Become a strengths coach and learn more with our Accreditation and practical Toolkits.

Strengths-based coaching improves understanding, communication, and trust amongst individuals and teams

Why coach with Strengths Profile?

Strengths Profile is a holistic coaching tool that will help you to bring out the best in your coachees. Support them to understand their realised strengths, and give them the confidence and language to apply them to their goals. Help them to unlock their hidden potential with their unrealised strengths, and prevent any burnout by limiting their learned behaviours and weaknesses.

  • Strengthen your business

    Strengths Profile is a scientifically robust tool that is scalable, and provides many tools and resources for you to embed strengths with your clients

  • Strengthen yourself

    With Accreditations and Toolkits, there is lots of help on hand to become an independent strengths expert at your own pace

  • Strengthen your clients

    Revealing four holistic categories helps you to set a clear development path, reveal potential, and steer your coachees towards the actions that will make a difference to them personally and professionally

How do I use Strengths?

  1. Become an expert

    Become a coach, facilitator, and advocate of strengths in your business by learning more about the 60 strengths and how to release potential with our Strengths Model of Development

  2. Coach individuals

    Whether you choose a lighter or deeper approach to your strengths coaching, get the best from your coachees through their unique individual Profiles

  3. Coach teams

    Bring together a group or team to learn more about their individual and collective strengths with our easy to use Profiles and Toolkits

1. Become an expert

Online Accreditation

Complete the online Strengths Profile Accreditation Programme to give you the theory and best practice to get the most from your coaching conversations. It will give you the confidence, with plenty of practice, to coach with the 60 strengths and the 4 categories. The final session is a live coaching session.

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Download Overview

Coaching Toolkit

With over 20 suggested strengths conversations that could be used in a single or group setting, the Coaching Toolkit will help you to apply strengths with your coachees in any situation.

Coming soon

2. Coach individuals

Introductory Profile

A simpler Profile that reveals up to 7 realised and unrealised strengths, 4 learned behaviours and 3 weaknesses for your coachees. Use for introducing strengths. Introductory Profiles cannot be used to generate Team Profiles.

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Download Sample

Expert Profile

For coaches who are focused on deeper strengths development and want to use the Team Profile. Reveals all 60 strengths and where they feature within the 4 categories. Also identifies Strengths Families to help you identify themes in their working.

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Download Sample

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Bring your team development sessions to life with our Strengths Profile Cards, featuring the 60 strengths and action advice relevant to the 4 Quadrant categories, as well as suggested games.

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Download Games and Exercises

3. Coach teams

Expert Profile

All team members will need an individual Expert Profile in advance, revealing their individual 60 strengths to create a Team Profile.

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Team Profile

The Team Profile reveals the combined data across each team member's Expert Profile. It reveals all 60 strengths within the team across the 4 areas and includes the Strengths Families. Use to help teams understand their greatest areas for success and any potential areas to address.

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Download Sample

Team Toolkit

Facilitate your own team development session to help team members share and apply their strengths with our Facilitator Guide and workshop slides. Features 30+ exercises that focus on individual and team strengths, so you can put together a bespoke workshop to suit your team.

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Download Sample

More ways to use Strengths

To provide your coachees with more resources, enable managers to adopt the strengths approach in their management, and support organisations to build a strengths-based culture, read on.

  • Individuals

    Start your strengths journey with our Strengths Profile, and work your way through the SELF Model and book to reveal and develop your passions further.

    Learn More
  • Managers

    Get the best from your team members by developing what people already do well and love to do. Use our Manager Profiles and Toolkits for advice and tips on being a strengths-based manager.

    Learn More
  • Organisations

    Develop a culture in your organisation where people can't wait to come to work. Our Profiles, Toolkits, and Training will teach you to embed a culture of success and engagement in your organisation.

    Learn More

How Strengths have helped our students

Anne Wilson
Head of Careers University of Warwick

We have found that both the Strengths Profiles and the strengths workshops have proved to be a valuable addition to our work with both students and staff teams. Students can struggle to find the language to articulate their skills, motivations and strengths. Strengths Profile provides students with this language, which when qualified with personal examples enables students to describe themselves authentically and with increased confidence to recruiters. Staff have found the profile a helpful way to reflect on how to make their jobs more fulfilling by harnessing their unrealised strengths.

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