Put your Strengths to Work and Be Your Best SELF​

Most people don’t know what their strengths are or how to put them to work. We solve this by revealing what you do well and what you love to do, so you can achieve a successful and enjoyable future.

Latest from Strengths Profile

What is a Strength?

A strength is much more than something you are good at or capable of doing well, it also gives you energy when you perform it. Being motivated and enjoying your activities is what leads to engaged and productive individuals, teams, and organizations.

  • Performance

    How well you perform when using these strengths

  • Energy

    How energized you are by using these strengths

  • Use

    How often you use these strengths

What will you discover in Strengths Profile?

Through our Model revealing your realized strengths, unrealized strengths, learned behaviors and weaknesses, you will learn more about what you can do, can't do, and enjoy doing. You'll be able to use the language of strengths and develop yourself in all four categories to release your potential.


    Realized Strengths

    Strengths you use and enjoy

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    Unrealized Strengths

    Strengths you don't use as often

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    Learned Behaviors

    Things you do well but may not enjoy

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    Things you find hard and don't enjoy

    Watch Video

Why Strengths?

Knowing Knowing your strengths helps you to focus on the tasks you do well and enjoy, and the benefits are backed by research. It won't just benefit you, but the people, teams, and organiszations you work with.

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  • Strengthen yourself

    By understanding what motivates you and why, you will be happier, more confident, and able to achieve your goals easier

  • Strengthen your work

    By doing more of what you love, you will be more engaged, perform better, and be more productive

  • Strengthen your relationships

    When you work on the right things with people and have the right conversations, relationships and interactions improve

Who should use Strengths?

Everyone benefits from knowing more about themselves and putting that knowledge to work. Follow one of the four routes to support your strengths development.

  • Individuals

    Start your journey by firstly realizing and then developing your strengths. Take Strengths Profile, and then work your way through the SELF Model and Strengths Book to reveal and develop your passions further.

  • Coaches

    Support your clients to make the right choices in their life and career by knowing themselves at their best. Become an expert strengths coach and facilitator with our Toolkits and Accreditation.

  • Organizations

    Develop a culture in your organiszation where people can't wait to come to work. Our Profiles, Toolkits, and Training will teach you to embed a culture of success and engagement in your organiszation.

  • Careers

    Enable students to be their Best SELF by helping them to recognise and develop their strengths and tell their authentic story to support their future career. Use the strengths Career Guide to support choices.

How knowing my Strengths helped me

Nicki B
Heart Specialist Nurse

Finding out what my strengths are has really helped me to understand where to direct my future. I've always loved making a difference to people's lives with my Compassion strength, but I now know I want to do this operationally with patients on a bigger scale with my Innovation, Strategic Awareness and Change Agent strengths.

Learn more about our strengths work


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