New Strengths Book
Strengths Profile


Strengths Profile will help you get the best from your people by helping them to understand what they can do, can't do, and critically, what they enjoy doing. Our Profiles and Toolkits will teach you how to become a strengths-based manager and unlock the talents within your team.

Managers that focus on their teams strengths can double engagement and increase performance by 36%

Why manage using Strengths?

When you manage using a strengths-based approach, your people will enjoy what they do, as well as do it well. This benefits the individual, you as a manager, and the organisation as a whole.

  • Strengthen individuals

    By understanding what motivates your people and why, they will be happier, more confident, and able to achieve their tasks successfully

  • Strengthen performance

    By doing more of what they love to do, your team will be more engaged, perform better, and be more productive

  • Strengthen teamwork

    When your people complement each others strengths, you are able to delegate effectively and improve communication and working relationships

How do I use Strengths?

  1. Understand my team

    Reveal your team’s unique strengths and weaknesses through their individual Introductory Profiles to understand what motivates and de-energises them. Next, the Manager Profile collates all team members’ top strengths into one report and gives you direct advice for managing and developing each member.

  2. Develop my team

    The Manager Toolkit enables you to get the best out of your individual team members everyday through approaches, tips, and conversations. Used in conjunction with your Manager Profile, you will be able to have focused one-to-one conversations with each team member to set and achieve the right goals.

  3. Transform my team

    Take your strengths journey to the next level and become an expert in using strengths to coach your team, delegate tasks, and have meaningful conversations, enabling them to succeed and flourish in their roles.

1. Understand my team

Introductory Profile

Invite each member of your team to complete an Introductory Strengths Profile. Everyone will receive a unique report revealing up to 7 realised and unrealised strengths, 4 learned behaviours and 3 weaknesses. The descriptions and advice will help you and your people understand and develop their strengths.

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Manager Profile

Once all team members have their individual Profiles, you can create a Manager Profile. It features all the team in one report, and focuses on giving you advice for managing and developing each team member’s top two realised and unrealised strengths, as well as some 'watch out for' tips.

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2. Develop my team

Manager Toolkit

An interactive Toolkit that enables managers to apply strengths every day in their team through approaches, tips, and conversations. We help you understand your own strengths as a manager too.

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3. Transform my team

Online Accreditation

Complete the online Strengths Profile Accreditation Programme to give you the theory and best practice to get the most from your manager conversations. It will give you the confidence, with plenty of practice, to coach with the 60 strengths and the 4 categories. The final session is a live coaching session.

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Coaching Toolkit

With over 20 suggested strengths conversations that could be used in a single or group setting, the Coaching Toolkit will help you to apply strengths with your team members in any situation.

Coming soon

More ways to use Strengths

Find out ways your individual team members can strengthen themselves, and further suggestions on how your organisation can apply strengths.

  • Individuals

    Start your strengths journey with our Strengths Profile, and work your way through the SELF Model and book to reveal and develop your passions further.

    Learn More
  • Coaches

    Support your clients to make the right choices in their life and career by knowing themselves at their best. Become an expert strengths coach and facilitator with our Toolkits and Accreditation.

    Learn More
  • Organisations

    Develop a culture in your organisation where people can't wait to come to work. Our Profiles, Toolkits, and Training will teach you to embed a culture of success and engagement in your organisation.

    Learn More

How Strengths have helped my coachees

Sue Langley
CEO of Langley Group

As someone who manages a team of coaches and trains coaches globally, the Strengths Profile is an exceptional value tool. The Profile is highly insightful for your coachee, helping them identify how their strengths play out every day, as well as identifying ways strengths can assist with weaknesses or activities they do not enjoy at work. I love that it is not a tool that puts people in a box, but it is dynamic and helps people show up as the best version of themselves.

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